Business Marketing and Life Cycle - 1431 Words

Chapter 7, 8, and 9 Questions and Problems Name: Juanita Askew Date Submitted: 10/22/2012 Week Number: Three Chapter/Question: Chapter Seven, Eight, Nine/Questions 1,7,18,2,9,10,1,2,8 1. Discuss the concept of a marketing information system and why it is important for marketing managers to be involved in planning the system. A marketing information system is a management information system designed to support marketing decision making. Trend in the marketing environment are picked up and analyzed through four subsystems making up the marketing information systems the internal accounting systems, marketing intelligence system, marketing research systems, and analytical systems. The information flows to marketing managers to help†¦show more content†¦5. List five brand names and indicate what product is associated with the brand name. Evaluate the strengths and weaknesses of the brand name. Amazon, Hewlett-Packard, Apple, Nike, and Dunkin Donuts. The products associated with these brand names are: purchase merchandise online, computers, iPod, shoes, and donuts. Strengths: Product development. Doesn t invent the market, but its products set high standard s for the market. Weaknesses: Very proprietary and controlling. Won t open the operating system to outsiders to develop hardware to work with the products, keeping hardware sales to it. While this keeps design control inside and up to standards, it has hurt wide adaptation of its hardware, especially computers, where it has a relatively small market share. Apple has veto power over Apps sold. Strengths 1. Competitive brand. 2. No tying up to the factories making it a lean organization. 3. Global brand. 4. Manufacture products at lowest possible price. Weaknesses 1. Lack of diversification in products. 2. Lack of retail stores. 6. Explain family brands. Should Best Buy carry its own dealer brands to compete with some of the popular manufacturer brands it carriers? Explain your reasons. Family branding is a marketing strategy that involves selling several related products under one brand name. Yes, I feel that Best Buy should carry its own dealer brand too compete with some of the popular manufacturerShow MoreRelatedThe Relationship between Differentiation and Positioning of Products or Services849 Words   |  3 PagesSimulation The relationship between differentiation and positioning of products or services Product or service differentiation is the state of your business products and service standing out with uniqueness as compared with other competitors on the same market, while product and service positioning is the product delivery to the consumer. Positioning is the product being delivered in a manner that is acceptable by the consumer, making it easier for the consumer to identify the reason why theyRead MoreKellogg’s Product Lifecycle1397 Words   |  6 Pagesto understand the product life cycle âž ¢ to understand the value of market research âž ¢ to examine extension strategies. Introduction (2 minutes) Introduction to the lesson: you will look at the product life cycle and how marketing may change at different stages. Then you will consider the decline stage and how firms such as Kellogg’s may react to this. The case focuses on Kellogg’s Special K brand and considers how the marketing of this has changed over time. Marketing is not static – it must beRead MoreThe Market Coverage Strategies1222 Words   |  5 Pagesdeciding which segment to cover in the marketing of a particular product. BODY There are 3 types of general market coverage strategies which will generally adopted by marketer. There are undifferentiated marketing, differentiated marketing, and concentrated marketing. For undifferentiated marketing, is a market coverage strategy whereby company using single product to attack whole market without concern differences within market. Undifferentiated marketing obtain to mass distribution and massRead MoreUsing Perceptual Maps in Marketing Simulation Summary1214 Words   |  5 PagesUsing Perceptual Maps in Marketing Simulation Summary Nikitta Echols MKT/421 June 13, 2011 Instructor Chrisann Merriman Using Perceptual Maps in Marketing Simulation Summary The Business world is constantly thinking of innovative ideas to accomplish the goal of having an ample amount of information for current and future marketers. Subsequently marketing students were specifically instructed to complete the simulation, Using Perceptual Maps in Marketing, located on University of Phoenix’sRead More Product Life-Cycle Model Essay568 Words   |  3 Pagesanything that satisfies customer need. Each product has its own limited life, however it shares the same aspect and we define the period that the product goes through as the â€Å"Product life cycle†. The Product life cycle consist of four stages starting from introduction stage, growth stage, maturity stage and decline stage. At the introduction stage, the product is not popular and can’t really make a lot of profit. Its marketing cost may be high in order to test a market and set up a distribution channelRead MoreCompare and Contrast the Characteristics of a Growing and a Mature Product Market1034 Words   |  5 Pagesgrowing and a mature product market. Regardless of the value of every product, they all progress through a product life cycle. The phase starts with the introduction of the product and gradually moves to growth, maturity and finally be replaced by new improved products or naturally decline. Each of these stages of product life cycle requires a different marketing mix and research. The life of a product is the period over which it appeals to customers. The sales performance of any product rises fromRead MoreBusiness Environment Past Papers1115 Words   |  5 PagesUnit Title: Introduction to Business Guided Learning Hours: 100 Level: Level 4 Number of Credits: 12 Learning Outcome 1 The learner will: Understand the objectives of a business, what resources they need and to whom they are accountable. Assessment Criteria The learner can: 1.1 Define and show an understanding of the important business terms related to corporate objectives. Indicative Content 1.1.1 Define and show an understanding of the terms ‘corporate aims’, ‘corporate objectives’Read MoreMarketing Concept Of The Production Era876 Words   |  4 PagesMarketing has been in existence since before the 1800’s. It has changed dramatically over the decades. Marketing is the process of creating value for customers and building relationships with those customers in order to capture value back from them. It revolves around a part of the market, aiming for a profitable sector and producing a product that is different from your competitors. Years ago, the marketing concept was making goods available so that people who had needs could buy. There areRead MoreHips Feel Good1124 Words   |  5 Pagespursuing a societal marketing campaign. The core element that defines this decision is quoted by Allen is this: â€Å"Our business has been to sell products, not to satisfy our customers or cure society’s ills. But now we know that we can do both. As long as we keep listening to customers, there is no reason why we can’t continue to stand out and distinguish ourselves from our competitors (Michael B Allen, pg 391) †. The major issues that the Dove Company had with Dunleavy’s marketing campaign idea wasRead MoreMarketing Planning1081 Words   |  4 PagesMarketing Planning Gilligan Wilson (2009), define marketing planning as logically establishing of marketing objectives and formulating plans to achieve them. This involves an elaborate plan researched and detailed to evaluate results of past marketing decisions, create future goals, and to obtain funds to pursue new business ventures. Perspectives of marketing planning The marketing perspective is an organizations long-term view of its market position; can be spread over by short-term profit

Application of Clinical Pychology - 1243 Words

Application of Clinical Pychology PSY/480 Application of Clinical Psychology Clinical psychologist are often treating people with mental illness and patients who suffer from severe psychiatric disorders. Clinical psychologist are involved with helping people with abnormal behavior and who may be suffering from psychological distress. Patients are often individualized by psychological, biological and social factors of their case. Clinical psychologist work very close with their patients to help assess and diagnose which psychological disorder they are suffering from. Case Overview As we examine the case of Martha, who suffers from severe depression and borderline personality disorder, a clinical psychologist uses the Rorschach†¦show more content†¦Major depression and borderline personal disorders both indorse negative and inaccurate thinking. Therefore, the psychologist may suggest that Martha prove the validity of her thoughts and beliefs. Each patient is different, but the psychologist will ensure that his or her techniques and strategies align with Martha’s needs and will foster the goals he, and she established (Mayo Clinic, 2013). In choosing who would be involved in the intervention process for Martha’s treatment is important. The choice is clear that Martha’s father should be involved in the process as Martha only chose to seek further help because of her psychiatrist and father. There are also factors that need to be considered in Martha’s intervention such as â€Å"The patient may have a biological or genetic predisposition to depression and other affective or mood disorders. The patient’s mother, father, siblings, grandparents, and/or other relatives may also have depressive disorders.†Plante T. G. (2011). In having Martha’s father be a part of her intervention process it can be assessed if the depression comes from this type of effect in her seeking to attain help. Having Martha’s father present can also help with other issues in treatment. Her father may be able to help with the issues which can be as â€Å"The patient also inevitably experiences psychol ogical concerns related to the depression. Low self-esteem, hopelessness, loss of pleasure in activities and relationships,

Why Napoleon Is Bad Free Essays

Hello comrades, today right this second, I am supporting Snowball because he is not a thieving liar, a pig of trust and a pig with honor. He is the real pig behind the farm; not Napoleon. He has saved many animals during the Battle of Cowshed and he too shed blood. We will write a custom essay sample on Why Napoleon Is Bad or any similar topic only for you Order Now Napoleon, he is the real liar he has done nothing contributing to the leadership of the society! He is the traitor and not Snowball because he is the one with the ideas and with his heart so bright; brighter than the sun. His heart so pure, the purest even. And we have Napoleon. His heart so dark and evil it almost conceals him and no light can even be seen in his heart. We cannot trust this man of hell. He is the fake leader of this movement, he is not kind, he will never careless about the animals and he will never be pure of heart because he is consumed by the evil within him the greed, the thirst for power, the abuse of power he has acquired. He will have a tongue of lies which god may even curse and a life full of sin ahead of him. I do not encourage the leadership of Napoleon. In stead I would let Snowball a true believer take on the challenge because I feel that he who is pure at heart will be our leader and not a pig with a thirst for too much power. And when either takes over who shall be the one? My guess is simple. Snowball the Great Leader. He is the one who fought bravely for the animals, the one who loves the animals to heart’s content! He is not a coward, not an idiot and down to earth and he deserves your support and he does not deserve Napoleon to backstab him! He is the very best of his league the very best strategist. The animals are not doing this for fun! They are doing it for the sake of their society everything they do is for them and they deserve a leader like Snowball. They deserve better! They deserve the intellectual Snowball he always looked at other ways to solve problems and never failed! He is the chosen one. He is the one who will lead for the future. He is pure. He is not one of those people who would not give a damn if someone was hurt he is caring and he is honest that is the best thing about him. He has chased our beloved Snowball of the farm! EVEN THAT SHOULD BE A SIGN! He is the traitor! He must be subjected to mutiny! Throw him in the pits at the least! He has done nothing for the people but only for his own affairs! They do not accept domination over the animals they are all EQUAL! No one will be unequal! No one shall have more power than others! No animal shall have as much power as the humans because they themselves have seen how power has corrupted the human race! They are against the policy to be unequal are they not? Or are we just slaves to our own kind? It is up to you! But I say HE IS EVIL! Snowball believes in equality does he not? He protected them! Until this tyrant has taken over and put their days of Jones back in action! Napoleon believes in creating fear! And using the animals for himself! He trained the dogs for his own protection not for theirs! The creator of this revolution has blessed Snowball! Old Major himself! Do not forget what they stand for! Do not forget how they must stand for their principles! DO NOT TRUST THE TRAITOR! DO NOT FOLLOW HIS TYRANNICAL JUDGEMENT! He has killed! Is that not against the 7 Commandments? He sleeps in a bed too and influenced the pigs that were not corrupt! He is not to be trusted! Not to be trusted with power of the country! And their leader abuses the power! Snowball would never do that! He would never give into corruption! He was the best, one and only true leader of this movement! Cheers. How to cite Why Napoleon Is Bad, Essay examples

Metal vs. Emo free essay sample

Heavy metal music and Memo (Memo is a term derived from Emotional, its a form of music that replaced punk music in the early asss) are two underground music scenes, even though they are both underground and forms of rock they have absolutely nothing In common. From the music to the style that surrounds the music Metal and Memo are almost complete opposites. Metal-Heads wear baggy clothes and Memo kids wear tight clothes. Metal Is fast low and heavy, Memo Is sometimes fast but high and not very heavy. Memo lyrics have to do with Emotions, hence the name Memo, but more often then not the songs end up being about some girl that left them.Metal lyrics do not offer much more, their songs are usually about death, dying and the dead. Metal and Memo are nothing alike and clash in a lot of ways. One of the major differences between Metal and Memo is their lyrics. On the other hand Memo Lyrics are far different and actually have meaning and feeling behind them, and often tell a sad, depressing story, usually about a girl. The stereotype of an Memo song is a guy whining for four minuets about his girl friend leaving him. For the most part this is true but there are many different Memo songs out there that actually have something to ay about life.Memo, most of the time, has a sad depressing motive behind it. Have come across very few happy Memo songs in my day. Memo bands say that they are emotional but the emotion they seem talk about is depression. To quote Bright Eyes (an Indies/Memo bad) Some sad singers, they just play tragic. But depression is one of the strongest, most frequent emotions felt by any human so its understand able that most are sad, and it is not to say that there are not happy memo song just as there are many metal songs that do not have to deal with hate and/or the devil, however they do come few and far between.Along with the lyrics the music that backs them up is very distinctive. The music is also very different between the genres. Metal is fast, really fast and the players, despite other opinions, are very skilled to be able to not only play that fast, (because anyone could do that) but also to have amazing instrumental solos in the middle of the song. Most Metal songs have at least two are three big solos in them. The drummers always have a double bass kick pedal, which takes a lot of practice to be any good at.All the members Of any band are extremely talented and have years if not decades of practice uneaten their belt, and in my opinion metal artists are some of the best players in the music business today. Metal songs are usually screamed and are very low and if you dont have an ear for it you probably wont understand what they are saying, but the more you listen to it the more youll understand. Memo songs however, are typically somewhat fast, but not anywhere near as heavy as Metal. The songs are usually sung in a high- pitched voice.Although memo players may be good, they possess nowhere near the amount of skill that the metal artists have or at least they dont seem the display it as well. Their Music is very different but their styles also contrast. They both have their own styles and everyone is a little different, but for the most part the stereotype of an Memo kid and a Metal Head are extremely accurate. The style of a typical Metal head can differ a little depending on if hes a Gothic Industrial/ Metal Head, which case he listens to music like Marilyn Manson, Rearmament, Dead-star Assembly, The Birthday Massacre, and other industrial bands along with metal bands.They wear loose, baggy, clothes with straps and chins (Trip pants are a popular brand). They usually have on a shirt of heir favorite Industrial band, and a trench Coat is a must have. Other older Metal heads are a little different, they listen to nothing but pure, heavy, death metal typically stuff from the glory days of Metal. They listen to bands such as Painter, Megalith, Faith No More and so on. Metal-head like this typically wear old, faded black, tour t-shirt of their favorite metal bands, usually with holes in it. As for hair, both styles of Metal have long, seemingly UN-kept hair. To top off the out fit is a pair of Doc Martin boots and some blue jeans. The style of an Memo Boy is far, far different. They where everything tight, tight girl pants (even if their a boy) and tight t-shirts. They also have a studded belt, and of course, a pair of Converse All-star. The typical Memo Boy has side sweep bangs and its short in the back and long in the front. The style of both genres unique but very easy too define. In other words most of them look alike. Despite their other differences the biggest difference between them is what theyre about. Memo is directed at feelings and emotion as said before, whereas metal deals with hate and rebellion. But both are looking for the same thing, people. The music reaches out to those hat listen to it. Thats probably why they both form their own sub-culture in modern-day America. Despite that they both are looking to reach people. The people that they reach are completely different.Metal appeals to the child who is looking to rebel, the boy whose parents shove their Christian views and beliefs in his face. Metal looks for the guy whos sick of the world and government, the guy whose passed at the world. Memo reaches everyone who feels that theyve been hurt, people who have had their heart broken or have been used or anybody whose ever felt depressed. Memo looks for the ones who are sad at the world. Everybody likes to listen to something they feel relates to them or how they feel. Both genres reach out for somebody whose hurting, but a different style of hurt. In conclusion, both genres of music have their good points and their bad points. Metal has some of the greatest players ever to pick up a guitar or drumsticks, but they also have some of the worst lyrical writers ever to pick up a pen and paper, and they offer nothing but mindless garbage. On the other hand memo has some of the best, most emotional writers, but the instrumental side of the music is nothing special at all. They both have very efferent tastes in clothing, to roughly describe the difference, Memo is tight and Metal loose.

What Makes Democracy Succeed or Fail

Table of Contents Introduction Public sphere Civil society State Causal relationships and social mechanisms Conclusion References Introduction The word democracy is famous in the world today. It is used to describe a form of government that allows equal opportunities to all its citizens. Also, it is used to influence the policies and laws of a nation. In such administrations, people who meet certain standards are free to convey their views.Advertising We will write a custom essay sample on What Makes Democracy Succeed or Fail? specifically for you for only $16.05 $11/page Learn More As Abraham Lincoln once said, â€Å"democracy is a government of the public, this government works for the citizens and it is administrated by citizens†. In America, democracy is demonstrated in the exercise of democratic procedures such as voting for the president or members of congress. Before any democratic government comes into power, people have to be enlighte ned. In other words, enlightenment precedes democracy. Immanuel Kant claims that â€Å"enlightenment is man’s liberation from his self-incurred immaturity† (Kant, 1784). Immaturity in this text is the inadequacy of a man to make his own decisions without the input of other people (Kant, 1784). It is said to be self-imposed when people choose to lie not because they lack understanding but because they do not have the will and courage to make a personal decision (Kant, 1784). For this reason, it is necessary for the public sphere, civil society and state to be enlightened to strengthen democracy. Enlightenment will help them to reason publicly and express their opinion while keeping the state in check. The success or failure of democracy is determined by the state, civil society and the public sphere. When these institutions are functioning properly democracy succeeds. This paper examines how these three institutions influence the democratic process. Public sphere The pu blic sphere is a key component of democracy because it represents the opinions of the people. It determines whether democracy succeeds or fails. Jurgen Habermas (1996) in his article â€Å"Civil society and the Political Public Sphere† claims that the public sphere is a social experience. It is similar to a collectivity but different from an organization. It does not embrace the principles or frameworks of an institution. It has no membership or leaders. The public sphere is a system that represents the opinions or views of different people. The opinions of people in different social spaces vary. All these views are synthesized and combined to form one common opinion (Habermas, 1996). These opinions are reproduced in the course of communication. There are different forms of the public sphere: political, religious, scientific, and art among others. Democracy requires freedom of speech and this freedom can be found in the public sphere. Influence is a vital element of the publi c sphere that affects democracy. It is based on a mutual understanding of individuals in a social space (Habermas, 1996). Consequently, public views can be used to influence the voting behavior of the jury, government organizations or citizens.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More The influence of the public sphere in a political realm can be used as political power when it follows institutionalized processes (Habermas, 1996). This power can be controlled by political leaders or other parties. On the other hand, this influence usually attracts a power struggle. Some leaders or organizations that have the influence of the public sphere can capitalize on their power for their own selfish gain (Habermas, 1996). Such actions destroy democracy because power is transferred to a minority instead of the public. According to Habermas, the public sphere should recognize problems, categorize them and find a feasible solution (Habermas, 1996). If the communal opinion is manipulated, then it means that the solutions will meet the needs the few people in power. Therefore, democracy thrives where the public domain is free from manipulation or blackmail. In addition, the system of communication must capture the views of the citizens without biases. The public sphere enlightens the citizens. It provides an avenue where people think for themselves without considering the views of others. Civil society Civil society has a decisive role in preserving democracy. In the past, civil society was defined in terms of the Marxian theory. It represented the Bourgeoisie class. However, civil society has undergone a revolution. Habermas describes the civil society as organizations that are distinct of the government or any economic affiliations (Habermas, 1996). They include institutions of learning, religious groups, and mass media. They are voluntary groups that secure the systems of c ommunication that make up the public sphere. Religious groups typically provide moral boundaries as opposed to political. According to Tocqueville, associations help to fight individualism and promote freedom in politics (Habermas, 1996). Civil society exists only in civilized communities that allow liberation and freedom. Otherwise, different organizations can arise without a cause. Unlike public spheres, civil societies can only find influence and not political control. This is because civil groups seek power for the people and not themselves. Additionally, these organizations must meet certain requirements. They have to respect the rights of people and the rule of law. The function of the civil society is to represent the people and regulate the authority of the state (Habermas, 1996). The can do this by ensuring that the state uses its power efficiently. One of the vices that lead to the failure of democracy is corruption.Advertising We will write a custom essay sample on W hat Makes Democracy Succeed or Fail? specifically for you for only $16.05 $11/page Learn More Once the state is corrupt, people will be denied the opportunity to express their opinion and build the nation. Corrupt officials control public issues in order to benefit. For that reason, the civil society holds the key to democracy. They have the ability and power to educate the public on issues concerning their rights and duties as egalitarian citizens. In this process, civil society provides enlightenment. Moreover, civil society can help citizens, and the government to develop critical values such as respect for divergent views, concession, acceptance, and control. Civil society brings people from different social and symbolic spaces together based on their common interests. By encouraging people to come together, civil society curbs individualism. Civil society is a key partner of a democratic state. State Although a democratic government refers to a governme nt managed by the people, the state is equally significant. A successful democracy requires a dependable state. Such a state must promote equality and not dictatorship. It also requires the support and reverence of its people. Tocqueville in his book Democracy in America compares democracy in two states, France and America (Tocqueville, 1835). He claims that one of the dangers facing democracy is extreme devotion to equality. According to Tocqueville (1835), if everyone is equal then no individual has the right to regulate the affairs of another. The only opinion would be majority rule, but this will lead to authoritarianism. If multitudes control power they will acquire despotic tendencies and the minority will suffer. The role of the state in democracy is to ensure that citizens are not trapped in individualism and materialism. Hence, to minimize or avoid these tendencies, the state can endorse institutions such as the Supreme Court and the jury (Habermas, 1996). These institution s may be flawed, but they provide balance. Such systems allow individuals to respect other people and use their freedom wisely. Additionally, the state can support other non-institutional organization like the media and religious group. Causal relationships and social mechanisms Democracy demands equality. However, equality has two consequences. First, individuals are enlightened and allowed to express their opinions. Individualism and oppressive characteristics can emerge. Secondly, equality can prevent an individual from thinking and instead depend on the decisions of others. Kant describes this as immaturity. Such people allow others to think for them. Fascism and Nazism developed because people allowed other people to make decisions. The state, civil society and the public sphere offer a balance for equality and promote democracy.Advertising Looking for essay on political sciences? Let's see if we can help you! Get your first paper with 15% OFF Learn More Conclusion The views of Kant, Habermas and Tocqueville are relevant and credible in strengthening democracy. Tocqueville in his book recommended the democratic system in America because it embraces the elements of the public sphere, civil societies and the state. All these institutions and prodigy have to function well for democracy to flourish. The public sphere communicates the opinion of the people. The civil society anchors the public domain by supporting them. It also checks on the state. Similarly, the state provides a framework for the civil society and the public sphere to succeed. These associations combat despotic and individualism tendencies. The question as to â€Å"what makes democracy succeed (or fail)?† is determined by the achievements of the public sphere, the civil society and the state. If these key institutions prosper then democracy will succeed. References Habermas, J. (1996). Civil Society and the Political Public Sphere. In J.C. Calhoun J. Gerteis (Ed s.), Contemporary Sociological Theory (pp. 388-405). New Jersey: Blackwell Publishers. Kant, I. (1784). What is Enlightenment? In J.C. Calhoun, J.Gerteis J. Moody (Eds.), Classical Sociological Theory (pp. 39-43). New Jersey: Blackwell Publishers. Tocqueville, A. (1835). Democracy in America. In J.C. Calhoun, J.Gerteis J. Moody (Eds.), Classical Sociological Theory (pp. 55-71). New Jersey: Blackwell Publishers. This essay on What Makes Democracy Succeed or Fail? was written and submitted by user Tanner Mitchell to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Spanish Verbs Taking Indirect-Object Pronouns

Spanish Verbs Taking Indirect-Object Pronouns Generally, the difference between an  direct object of a verb and an indirect object of a verb is that a direct object is what or whom the verb acts upon, while the indirect object is the beneficiary and/or person that is affected by the verb. Thus in a simple sentence such as Le darà © el libro (I will give him the book), el libro (the book) is the direct object because its the thing being given, and le (him) is the indirect object because it refers to the person receiving the book. However, there are some verbs that use indirect-object pronouns even though those of us who speak English as a first language would probably think of them as using direct-object pronouns. One example would be a translation of the sentence I dont understand him (where him is a direct object) as No le entiendo or No le comprendo (where le is an indirect-object pronoun). (In this case, it is possible to say No lo entiendo or No lo comprendo, but the meaning would be different: I dont understand it.) Gustar and Similar Verbs The most common type of verb using an indirect-object pronoun where it might not seem intuitive to English speakers is a verb such as gustar, which means to please: Le gustaba el libro. The book pleased him/her. (This sentence would often be translated as he/she liked the book.) Although usage can vary with region and individuals, verbs like gustar are often used with the subject following the verb. Here are some examples taken from writings of native speakers: A la actriz le sorprendià ³ que hubiera un Starbucks en Espaà ±a. (The actress was surprised there was a  Starbucks in Spain. Le isnt translated to English here and in some sentences below because in the translation it is represented by the sentences subject.)No le agradà ³ la decisià ³n. (The decision didnt please him/her. He/she didnt like the decision.)A los daneses les encantan las salchichas. (The Danish love sausages.)A los soldados les faltan pelotas de golf. (The soldiers lack golf balls.)A ella no le interesaba la polà ­tica. (Politics didnt interest her. She wasnt interested in politics.)A los internautas les preocupan los virus, la privacidad, y el malware. (Viruses, privacy, and malware worry Internet users.) Verbs of Communication It is common when using verbs of communication - examples include hablar (to speak) and decir (to tell) - to use indirect-object pronouns. The logic behind this is that the speaker is communicating something, and that something is the direct object, and the person spoken to is the recipient. Le hablaron y no sabà ­a nada. (They spoke to him, and he/she didnt know anything.)Vas a ser madre, le dijeron. (Youre going to be a mother, they told her.)Voy a telefonearle de inmediato. (I am going to call him/her immediately.) Other Verbs A dozen or so verbs, several of them involving instruction or understanding, use the indirect object when the object is a person. Les enseà ±aban con un manual donde Tierra del Fuego pertenecà ­a a Chile. (They taught them with a book where Tierra del Fuego belonged to Chile.)No le creo, Sr. Hernndez. (I dont believe you, Mrs. Hernandez. No lo creo would mean I dont understand it.)El primer ministro dice que le inquieta la crisis humanitaria. (The prime minister says the humanitarian crisis worries him.)Hay veces que no le entiendo por su pronunciacià ³n. (There are times I dont understand her because of her pronunciation.) ¿Y si no le obedezco? (And if I dont obey him?) Usage Depending on Verb's Meaning Some verbs use an indirect object when they have certain meanings but a direct object otherwise: Pegar when it means to hit rather than to stick: A à ©l le pegaron con un bate en la cabeza. (They hit him with a bat in the head.)Recordar usually uses when it means to remind rather than to remember: Le recordamos muchas veces. (We remind him often.)Tocar when it means to be someones turn rather than to touch: A Catarina le tocaba. (It was Catarinas turn.)Discutir when it means to answer back rather than to discuss or to debate. El estudiante le discutà ­a de igual a igual. (The student answered him back as one equal to another.)

IT in an Apple organization Essay Example | Topics and Well Written Essays - 1250 words

IT in an Apple organization - Essay Example In order to make sure that the IS strategy of the organization is effective and efficient it can assessed on the basis of the IS strategy triangle. The wide and spread organization structure of Apple Inc with its global expansion and containing different inventions in the, electronics industry all these approaches required a strong information system which enables the availability of the right information to the right personnel at the most beneficial time, to make sure that the decisions that are taken in the business by them are appropriate and defended with authentic information or not. Apple is leading in the market with a business strategy of continuous innovation in its all products. The continuous innovations in the features of the products with providing the user a simple and streamed line experience in using the product is the main focus of the Apple’s business strategy that differentiate Apple Inc from its competitors and it has the main competitive advantage for Appl e. The reflection of the business strategy is appeared in all other strategies of the company. The IS strategy of Apple Inc is the continuous adaptation of new technology to manage its huge network of information system. The innovations in the product are a leading capability for Apple throughout its successful journey. The main focus of the managers or leaders of the Apple Inc is on the continuous innovation by adapting the latest technology and implement the latest strategic techniques to achieve the targets. The organization culture of Apple allows the employees to think in free space environment to develop the creativity in their work because they have the business vision of bringing continuous innovations in the products. The same business strategy of innovation is applied to the internal communication process of the organization by Apple Inc and it gives an excellent collaboration among all the departments of the organization. The company continuously focused on virtualization . Apple believes that virtualization is the main factor of getting the competitive advantage on the huge rivals in the global market. Apple’s intranet or internal information system provides the needed platform to the employee that enables all the employees to access the required information from the comfort of their desktop. The company has developed a strong extranet network as well to link with all its suppliers and distributers. The virtual network with the suppliers and distributors led the company to reduce its supply chain cost through a strong virtual network. This has boost up its value chain in the information domain. The information from the retail outlets is communicated to the client service department which already has access to other information about the suppliers and the production information. Hence, there exists a huge amount of information to allow the business to offer services at the click of the mouse. In this way Apple has been able to integrate the IS strategy with the business and organizational strategies and support the overall goals and objectives of the organization. GOVERNANCE ASSESSMENT: The corporate governance at Apple has gained certain relaxation as Tim Cook took charge and so does in the

The Advertisement for the Pet Toys Assignment Example | Topics and Well Written Essays - 1500 words

The Advertisement for the Pet Toys - Assignment Example Therefore, Pets R Us made a legal conditional promise. On the other hand, considering the conditions the advertisement was made in, it may be regarded as an invitation to treat. An invitation to treat represents â€Å"an expression of willingness to negotiate. A person making an invitation to treat does not intend to be bound as soon as it is accepted by the person to whom the statement is addressed.†2 Therefore, the main difference between an invitation to treat and an offer consists in their binding power. That is why establishing the right nature of the advertisement is imperative, considering the legal implications of both. Advertisements are generally regarded as invitations to treat; therefore, the person that is advertising is not compelled to sell to every customer. The display of goods with a price ticket attached to a shop window or on a supermarket shelf is not an offer to sell but an invitation for customers to make an offer to buy. (Fisher v Bell [1960] 3 All ER 731) The case of Partridge v Crittenden [1968] 1 WLR 1204 is a leading case in this matter. The court held that where the appellant advertised to sell wild birds, he was not offering to sell them. Lord Parker CJ commented that â€Å"it did not make "business sense" for advertisements to be offers, as the person making the advertisement may find himself in a situation where he would be contractually obliged to sell more goods than he actually owned.†3 This makes sense, since in the case of Petz R Us if the advertisement is to be regarded as an offer, it means that the store is bound to sell pet toys to everyone who has read the advertisement and has shown interest in buying the product. Considering that the advertisement was published in a magazine and was available to everybody who read it, it would have been at least awkward to expect the store to have enough supplies for everybody.  Ã‚   I

Design Process - Satellite hinge Research Paper Example | Topics and Well Written Essays - 750 words

Design Process - Satellite hinge - Research Paper Example Its thickness and positioning are adjusted so as to tune the final design in terms of motorization torque, stability, stiffness. Therefore, the selected hinges have to meet certain constraints for the satellite to work since the movement of panels has to be controlled without any damage and should be brought to rest and locked when fully deployed. These constraints are also very important since if they fail, then the whole satellite becomes unusable. (Givois, 2001) The hinges must have a maximum panel acceleration and deceleration of 200 deg/sec/sec and a maximum angular velocity of 400 deg/sec. Individual panels should not exceed a weight of 200 grams while the cost of each hinge should be approximately  £400. Figure 1 below shows the relationship between angle versus time, velocity versus time, acceleration versus time and torque versus time for both hinges. (Donzier, 1997) This comprise of two components i.e. a powered drive hinge and a multiple degree-of-freedom floating hinge. Powered deployment is a result of High Output Paraffin (HOP) linear motor that is acting through a redundant metal band. Deployment is initiated by provision of power to the actuator. One the panel is deployed in position, a bar latch gets into position hence locking the panel in a fully deployed position. (Starsys, p.51) It comprises of two hinges i.e. a spring powered drive and a multiple degree-of-freedom floating hinge. This provides exceptional stiffness for vibration loads without need of for a high tolerance alignment. Deployment energy is provided by a double coil torsion spring on the drive hinge. (Starsys, p.53) The hinge mechanism consist of a passive and powered constant torque hinge. The powered hinge is deigned to take axial and radial loads while the passive hinge has axial play to allow panel thermal displacements. This system provides a near constant torque for any deployment up to an angle of 180o. Each hinge consists of an axle,

Attitude Towards Silence In Western Culture

Attitude Towards Silence In Western Culture The Chinese saying silence is more impressive than speech indicates the peculiar effect of silence in communications . As a characteristic of natural conversation , it is a component of conversation and is also a way to establish a conversation . If we try to identify the different kinds of silence according to the conversational turns , then we can put them into three categories : Within-turn silence and inter-turn silence appear within or between a conversational turns ,while turn silence alone can act as a conversational turns .It can also be called significant or attributed silence . This kind of silence is a consequence of the hearers conscious or subconscious behavior , as a result ,this kind of silence is full of pragmatic implicatures. So in this part ,we will put more emphasis on the attributable silence . Different attitudes towards silence Language is a carrier of cultures , thus the silence is also a mirror of different cultures . In order to identify the difference of attitudes toward silence ,we can have a comparison between Western and Chinese culture . Attitude towards silence in Western culture : Generally ,westerners have a negative view towards silence . Date back to the ancient Greek , they use language as a powerful tool to discover and express truth, as well as to extend themselves and have an impact on others . Therefore , they intend to take silence as a sign of indifference, indignation , objection and even hostility . Attitude towards silence in Chinese culture. One cant deny that Confucianism and Taoism have exerted a great impact on the Chinese people. A Chinese saying One should talk less and do more illustrates the positive attitude toward silence of Chinese culture , in which silence has been given the Meaning of respect, humbleness, agreement and friendliness. However , people can still achieve the recessive communication through the intercourse of each others status , identity and relationship ,etc. What is attributable silence In our daily life conversation , it is not difficult to find that there are always some pauses emerging between the continuous talks. For example , a man asks the doctor what disease he has been diagnosed in the end , if the doctor wrinkles his brows and remains silent , then the man will immediately know the severity of his disease . And literally , attributable means capable of being attributed to . So if we apply it into the aforementioned example , we can say the silence of the doctor is attributed to his hesitation or a kind of acquiescence. Then accordingly , we can say such a meaningful silence is called an attributable silence (Jaworsky, 1993). Different meanings of attributable silence Sometimes words do not convey ideas . Instead , they may become barriers , while silence and pause conceive the real intention of speakers. That is to say , the use of silence can have an effect of generating the semantics and the non-speech can be interpreted according to the expected possibilities for speech . That is way various types of silences have different meanings and functions. Judgmental silence: It is a kind of silence which signals disapproval and disfavor .For example , when a man asks his friends whether he can lend him some money , if his friend drops into a silence ,then this man can immediately know the answer is no . Or otherwise, in other circumstances, it also represents assent and approval. Linkage silence This kind of silence may either improve peoples relation or estrange them. Affective silence Affective silence can be regarded as reconciliation or indifference in a relation, especially in the circumstance of argument. Revelatory silence : It is a kind of silence that equals acquiescence as in the example given in the part of brief introduction of silence. Activating silence This kind of attributable silence is always appearing when one finds it not easy to express his feelings by means of words towards a very thought- provoking thing or matter .Conversely; it may indicate mental inactivity as it seems that he does not pay any attention to it. In conclusion, attributable silence is a very important part in conversation. Often, it conveys more significant and profound meaning than words. We may even know the real thought and concern of the other one in this meaningful silence. So to speak, it is very economic, its a method for people to know more and deeper in the process of interpreting the silence. What is Sequence organization When we think of clumps of turns in action terms .we are dealing with courses of actions -with sequences if actions that have some shape or trajectory to them ,that is ,with that we will call sequence organization or the organization of sequences . We should notice that much of what conversation analysis is concerned with is sequential organization , so it is essential for us to be clear on the difference between Sequential organization and sequence organization . Sequential organization is the more general term , we use it to refer to any king of organization which concerns the relative positioning of utterances or actions . So turn-taking is a type of sequential organization because it concerns the relative ordering of speakers ,of turn-constructional units ,and of different types of utterance . Sequence organization is another type of sequential organization .Its scope is the organization of courses of action enacted through turns-at-talk -coherent ,orderly ,meaningful successions or sequences of actions or moves .Sequences are the vehicle for getting some activity accomplished(Emanuel A. Schegloff ,2007) The adjacency pair as the unit for sequence construction . We begin with the most elementary features of adjacency pairs and their basic mode of operation . In its minimal , basic unexpected form , an adjacency pair is characterized by certain features : It is : composed of two turns By different speakers Adjacently placed ; that is ,one after the other The two turns are relatively ordered; that is ,they are differentiated into first pair parts and second pair parts. First pair parts are utterance types such as question, request ,offer ,invitation ,announcement ,etc -types which initiate some exchange Second pair parts are utterance types such as answer ,grant ,reject ,accept ,decline ,agree/disagree ,acknowledge ,etc -types which are responsive to the action of a prior turn .( The components of an adjacency are pair -related ; that is , the components of adjacency pairs are fit not only into the first and second pair parts ,but into the pair types which they can partially compose :greeting -greeting (Hello, Hi ),question -answer (Do you know what time is it ?, Four oclock), offer accept/decline (would you like a cup of coffee ?,No , thanks ,if it is declined (Emanuel A. Schegloff ,2007). Alternative second pair parts In starting this part , let me first tell you a joke : (Setting : A Chinese man drove the car out of the road and fell down to a lower ground beside the road in America. He was not seriously injured but needs help to get out of the car . At the moment , a policeman came and tried to figure out what has happened . ) Policeman : How are you ? Chinese man : I am fine .Thank you Then the policeman grove away. This joke indicates that although the adjacency pairs are sequences of some formulaic and common practice in our language , most adjacency pair types have alternative types of second pair part ,like preferred and dis preferred responses ,which will be discussed further in the next part. But some sequence types (a very few )seem to have only one type of second pair part . The prototypes here are greetings and farewells or terminal exchanges (bye bye ).Although there may be a variety of greeting forms with which to respond (Hello ,Hi,Hiya,Howyadoin,etc), these are not alternative types of response ;they all reciprocate the greeting . Counters I believe most of you have such an experience : after watching a movie , you may ask your companion , well ,what do you think ? or How did you like it ?. But the response may not be an answer ,instead , How did you like it ? or what did you think ? These are called counters ; they do not serve to defer the answering of the question (though the one doing the counter may end up answering later nonetheless ); they replace it with a question of their own .They thus reverse the direction of the sequence and its flow ; they reverse the direction of constraint . Here is another empirical instance. A mother and her 1.5 years old are looking at a children s picture book together : Child : What s this ? Mom: You tell me : what is it ? Child: zebra ? Mom: Zebra .Yes ! The child asks a question (an FFP ), but in the next turn ,the mother does not answer the question .Rather , she redirects the same question back to it asker , for its asker to answer (Emanuel A. Schegloff ,2007). The organization of preference dis preference Much of our daily lives is spent talking to one another and they may be specialized in certain settings as meetings, classrooms, etc. And very often, our conversation is sequentially organized according to these settings. Sequence organization are concerning about the ways in which turns-at-talk are ordered and combined to make actions take place in conversation ,such as requests ,offers ,complaints ,and announcements(Emanuel A.Schegloff, 2007).

Essay examples --

1. There are many different reasons that are out there that tend to make businesses and business people feel portrayed. Business owners tend to be a very unique group of people but they all exhibit the same kind of characteristics that allow them to be very successful in what they do. Business owners need to be able to identify their strengths and weaknesses in order to be successful with their jobs. Once they identify all of their weaknesses they need to make strategic plans that will help them turn them into strengths or limit the amount that the weakness brings them and their organization down. One of the most common overlooked traits of businesses and business people are their fascination with learning. These people always want to be able to know how things work and learn about new ways to do things. A lot of business owners feel also like they are never given enough credit where they feel like credit is due. They feel like the ability to be publicly recognized for doing a good j ob ends up going along way and a lot of them feel like they never have this happen to them. Business o...

Challenges Faced by Pvos in Effective Mobilization of Communities in Rural Agriculture Projects in Kirinyaga District

CHALLENGES FACED BY PVOS IN EFFECTIVE MOBILIZATION OF COMMUNITIES IN RURAL AGRICULTURE PROJECTS IN KIRINYAGA DISTRICT Name: PATRICK KARIMI Adm No: EMB/0088 COURSE: DIPLOMA IN PROJECT MANAGEMENT Subject: Project Research Methods (DPM 5) Lecturer: Mr. J. Ndukanio Due Date: 15th Aug 2009 A Research Proposal Presented In Partial Fulfillment for the Award of Diploma in Project Management Kenya Institute of Management AUG, 2009 DECLARATION Declaration by Student I do here declare this is my original work and has not been presented for exams before. Signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Patrick Karimi Adm No: EMB/0088 Declaration by Supervisor LETURER: Mr. Ndukanio Signature†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. †¦Ã¢â‚¬ ¦ Date†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ DEDICATION To My wife and friend. ACKNOWLEDGEMENT Thanks to my lecturers at KIM and class mates. Thanks also to my workmates and friends TABLE OF CONTENTS Title pagei Declarationii Dedication iii Acknowledgementiv Table of contentsvii CHAPTER ONE: INTRODUCTION 1. Introduction 1. 1 Background of the study 1. 2 Statement of the problem . 3 Objective of the study 1. 4 Research questions 1. 5 Significance of the study 1. 6 Limitations of the study 1. 7 Scope of the study 1. 8 Conceptual framework CHAPTER TWO: LITERATURE REVIEW 2. 0 Introductionâ⠂¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€œ 2. 1 Empirical review 2. 2 Critical review 2. 3 Research gaps CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY 3. Introduction 3. 1 Research design 3. 2 Target population 3. 3 Accessible population 3. 4 Sampling technique 3. 5 Data collection method and procedures 3. Data analysis technique References APPENDICES APPENDIX 1†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Questionnaire APPENDIX II†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Time line APPENDIX III†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Budget CHAPTER ONE INTRODUCTION 1. Introduction This chapter will cover the background of the study, purpose of the study, problem statement, objectives of the study, research questions, importance of the study, limitations of the study, scope of the study and the conceptual framework 1. 2. The Background of the study Agricultural production and productivity in the EAC is largely constrained by natural factors, policy and adoption of technologies. The reasons for poor performance of the agricultural sector include:   Policy related factors, Technology related factors, Nature related factors, Cross cutting and cross-sectorial related factors. The above constraints have inhibited the rural economy’s potential to: alleviate poverty through employment creation and income generation, meet growing food needs driven by rapid population growth and urbanization; stimulate overall economic growth, given that agriculture is the most potential lead sector for growth and development; and conserve natural resources. The main challenge facing the rural sector is to increase productivity and economic growth in order to halt the worsening food security and to reduce poverty by 50 percent by the year 2015. This is at a time when East Africa faces declining financial resource base, HIV and AIDS pandemic, globalization and declining natural resources, which reduce availability of investment funds. East Africa has a significant irrigation potential that remains unexploited. Irrigation can play an important role in increasing agricultural productivity, expanding area under production and stabilizing agricultural production in situations of adverse weather conditions. Opportunity to expand irrigated agriculture exists. Utilization of this opportunity would boost agricultural production. From past studies in community projects, it is clear that meaningfully involving communities at all phases of a development project are determinant to ensuring development. Only in such a manner can people become leading actors in and generators of their own development, rather than being passive recipients of external support (Bessette, 1996). 1. 3. The Problem Statement The Community is faced with a number of challenges: harmonizing various policies and legislations; increasing involvement of local communities in planning and decision making; increasing production and economic growth; elimination of trans boundary pests and diseases including wildlife diseases; expanding irrigated agriculture; reducing poverty levels; combating the HIV and AIDS pandemic; slowing down the environmental egradation and desertification process; sustaining utilization of natural resources; establishing an effective early warning system and improving governance, security and political stability Government agencies, non-governmental organizations (NGOs) and other stakeholders in Kenya have of late been exerting great efforts to increase communities’ access to sanitati on and hygiene facilities and to promote safe hygienic behavior, especially in rural areas. However, their efforts have not been able to bring about the desired output. Underlying reasons for this failure are that most of the projects were supply-driven; top-down interventions designed and implemented with little or no involvement by the user communities. In fact, most of the projects were forced interventions designed and implemented with little or no involvement by the user communities. In fact, most of the projects were forced interventions rather than agreed-upon involvements. There has been more emphasis on the construction of latrines than on the promotion of their proper use and usage and technologies employed were, by and large, expensive. Thus, coverage, access and usage of sanitation are still inadequate. In other words, with regard to safe hygienic behavior, much remains to be desired. Consequently, diarrhea morbidity and mortality originating from fecal contamination, especially among under-five children, are still high. Demographic health statistics show that 46% of childhood deaths in Ethiopia are caused by diarrhea, and 80% of the diarrhea is attributable to unsafe water supply and poor sanitation and hygiene. These suggest the need for a development approach that empowers communities mentally and psychologically; and promotes self-respect and self-reliance for communities to properly plan and act. Programs designed should center on needs-based and community-led panning and implementation of projects to create a strong sense of ownership on the part of the user communities. This study therefore seeks to address the challenges faced by PVOs in effective mobilization of community participation in rural agriculture projects in Kirinyaga District. . 4 Research Objectives: 1. 4. 1 General Objective The research Project aims to improve the mobilization approaches to community agriculture productivity and sustainability of existing small and medium farmer-managed irrigation systems suffering from low productivity and poverty in Central Kenya and thereby enhancing the livelihoods of the poor. 1. 4. 2 Specific Objectives 1. To examine the challenges caused by incidence of poverty in effective mobil ization of community participation in rural agricultural project 2. To investigate the challenges caused by social infrastructure in effective mobilization of community participation in rural agricultural project 3. To find out the challenges caused by Gender balancing in effective mobilization of community participation in rural agricultural project 1. 5. Research Questions 1. To what extent does incidence of poverty a challenge in effective mobilization of community participation in rural agricultural project? 2. What challenges are caused by social infrastructure in effective mobilization of community participation in rural agricultural project? . Are there challenges caused by Gender balancing in effective mobilization of community participation in rural agricultural project? 1. 7. Significance of the Study †¢ To community workers and stake holders: The research project will enhance the livelihood of rural smallholders by improving the performance of the existing farmer-managed irrigation systems. †¢ By establishing sound evidence on se rvice delivery mechanisms and community institutions to support such initiatives To future researchers; As this research study is limited to the challenges faced by PVOs in effective mobilization of community participation in rural agriculture projects in Kirinyaga District, it can be used as a platform for further research studies to identify additional challenges and also explore how these challenges can be overcome. 1. 8. Limitations of the Study ? Collection of data: Lack of extensive data in some aspects of the study will be overcomed by making use of a diverse range of sources for the data including the internet, newspapers, magazines, books, business journals, and any other available material. Questionnaire responses So that respondents would not find it time consuming to complete the questionnaire, the researcher attempted to simplify the questionnaire as much as possible so as to make it easier to complete without it being time consuming. 1. 9. Scope of the Study The study covers agricultural based irrigation projects in Kirinyaga District. The study will cover the challenges faced by PVOs in effective mobilization of community participation in rural agriculture projects in Kirinyaga District. The study duration will be October-December 2009. . 10. Conceptual Frame Independent variables Dependent variable CHAPTER TWO 2. 0. LITERATURE REVIEW 2. 1Introduction The Chapter reviews literature related to agriculture based project and its impact on community mobilization done by different writers and researchers. 2. 2. Main Review The main challenge facing the rural sector is to increase productivity and economic growth in order to halt the worsening food security and to reduce poverty by 50 percent by the year 2015. This is at a time when East Africa faces declining financial resource base, HIV and AIDS pandemic, globalization and declining natural resources, which reduce availability of investment funds. East Africa has a significant irrigation potential that remains unexploited. Irrigation can play an important role in increasing agricultural productivity, expanding area under production and stabilizing agricultural production in situations of adverse weather conditions. Opportunity to expand irrigated agriculture exists. Utilization of this opportunity would boost agricultural production. The Community is faced with a number of challenges: harmonizing various policies and legislations; increasing involvement of local communities in planning and decision making; increasing production and economic growth; elimination of trans boundary pests and diseases including wildlife diseases; expanding irrigated agriculture; reducing poverty levels; combating the HIV and AIDS pandemic; slowing down the environmental degradation and desertification process; sustaining utilization of natural resources; establishing an effective early warning system and improving governance, security and political stability Government agencies, non-governmental organizations (NGOs) and other stakeholders in Ethiopia have of late been exerting great efforts to increase communities’ access to sanitation and hygiene facilities and to promote safe hygienic behavior, especially in rural areas. However, their efforts have not been able to bring about the desired output. Underlying reasons for this f ailure are that most of the projects were supply-driven; top-down interventions designed and implemented with little or no involvement by the user communities. In fact, most of the projects were forced interventions designed and implemented with little or no involvement by the user communities. In fact, most of the projects were forced interventions rather than agreed-upon involvements. There has been more emphasis on the construction of latrines than on the promotion of their proper use and usage and technologies employed were, by and large, expensive. Thus, coverage, access and usage of sanitation are still inadequate. In other words, with regard to safe hygienic behavior, much remains to be desired. Consequently, diarrhea morbidity and mortality originating from fecal contamination, especially among under-five children, are still high. Demographic health statistics show that 46% of childhood deaths in Ethiopia are caused by diarrhea, and 80% of the diarrhea is attributable to unsafe water supply and poor sanitation and hygiene. These suggest the need for a development approach that empowers communities mentally and psychologically; and promotes self-respect and self-reliance for communities to properly plan and act. Programs designed should enter on needs-based and community-led panning and implementation of projects to create a strong sense of ownership on the part of the user communities. Accordingly, in early 2007, plan Ethiopia and Plan Regional Office for Eastern and Southern Africa (RESA) learned that the Community-Led Total Sanitation (CLTS) approach proved successful in countries of Southeast Asia and Latin America in producing desired outcomes. Thus, inviting the pioneer of CLTS, Dr. Kamal Kar it introduced the approach in eight kebeles in Shbedino District of the Southern Nations, Nationalities and peoples’ Region (SNNPR). CLTS works by encouraging communities to â€Å"call a spade a spade,† thereby creating an element of shame, of disgust, and of fear as triggering elements. Dr. Kar also admonishes facilitators, or experts, not to dictate communities but, instead, to encourage them to identify their problems and come up with solutions. He also recommends close follow-up and periodic monitoring. In March 2007, Plan Ethiopia’s Shebedino program unit, together with the Shebedino District Health Office, Water Action, Kebele health extension workers, health messengers, community leaders, and communities themselves began exercising the CLTS approach. Members of Fura’s community ere highly triggered and they promised to proactively involve in sanitation activities: dig pit latrines and put an end to open defecation in their kebeles by mid-April 2007. Their motto was â€Å"No to open defecation! † â€Å"No to eating and drinking shit! † They then made good on their promise. With only some facilitation and follow-up by plan Ethiopia’s Shebedino Program Unit, the Shebedino Wereda Health Office, the health extension workers, the health messengers, and the community leaders, the communities in many of these kebeles registered impressive achievements. For instance, 465 of the 1265 households in the Fura kebele constructed household pit latrines after introduction of CLTS. That was about one-hundred-percent pit latrine coverage in the kebele. Furthermore, determined to make their kebele open-defecation-free (ODF), the residents of Fura built nine communal pit latrines for passers-by and for the pupils of the Fura Elementary School. They did it all on their own initiative, and with no subsidy, using only locally available materials. The pit latrine construction has accelerated in many her keeles, too. Monitoring reports indicate the communities in Taremessa, Midre Genet, Morancho Negash kebeles as well have constructed pit latrines and reached almost one hundred percent coverage, as compared to 28%, 25%, and 65% coverage respectively. Plan Ethiopia supported this initiative at negligible cost: around US$ 2,000 to train community leaders and other facilitators in Fura and other kebeles as well as staff members from partner institutions.. In the past, plan Ethiopia spent about US$ 25 per household for san plat provision alone. Thus, to support the construction of 465 pit latrines in Fura would have, therefore, cost plan Ethiopia more than US$ 11,625. Children, women and men are involved not only in construction pit latrines but also in keeping a watchful eye to make sure that passers-by do not defecate out in the open in Fura. They have set rules for penalizing offenders: offenders scoop their feces into nearby toilets and penalize and amount of US$ 0. 5-1. 00. Data from clinics operating in these areas indicate that the number of diarrhea cases is continuously declining. The residents of the Fura kebele designated September 02, 2007 as Open-Defecation- Free Environment Day. Around 500 people, including community members of the Fura keble, various government officials, health extension workers of the 35 kebles in the Woreda, staff members of Water Action and staff members of plan Ethiopia attended the celebration. Success recorded was however, not without challenges. Lack of efficiency and commitment on the part of the community leaders in some areas or among stakeholders was one of the problems. The fact that the various beneficiaries of the CLTS approach did not always reach a consensus also posed challenges. At times there have been problems of regressing to the old, unhygienic practice. From this project it is clear that meaningfully involving communities at all phases of a development project are determinant to ensuring development. Only in such a manner can people become leading actors in and generators of their own development, rather than being passive recipients of external support (Bessette, 1996). CHAPTER THREE 3. 0 RESEARCH DESIGN AND METHODOLOGY 3. 1 Introduction This chapter outlines the process the researcher uses to identify the target population, research design, sampling design, data collection methods and data analysis methods. 3. 2 Research Design The research design that will be adopted in this research study is the descriptive survey research design. Descriptive case study is a method of collecting information by interviewing or administering a questionnaire to a sample of individuals (Orodho, 2003). It can be used when collecting information about people’s attitudes, opinions, habits or any of the variety of education or social issues (Orodho and Kombo, 2002). The design adopted is an investigative design since it will be easy and efficient to use and is an accurate counter and indicator to measure (Pamela, 2003). The researcher chose this research design because the study aims at collecting information from respondents on their experiences, perceptions and opinions in relation to the challenges of marketing the credit card services to teachers. Both primary and secondary data will be colleted. Primary data will be obtained using questionnaires while secondary data will be from the internet, newspapers, magazines, journals, government publications, published company records and reports. 3. 3. Study population The target population will be all PVOs involved in community agriculture projects in Kirinyaga district. The accessible population is 12 PVOs. 3. 4. Sample Size The researcher selected 32 respondents on whom to conduct the survey. The choice of 32respondents will be based on Mugenda and Mugenda (2003) recommendation. The accessible population consisted of 32 respondents and so the sample size of 32respondents will be 100% as recommended by Mugenda and Mugenda (2003). 3. 5 Sampling design The research will be use a Stratified random sampling method to ensure that all categories are equitably represented in the sample. Then the researcher adopted case study census. 3. 6. Data collection instrument The researcher will be use a questionnaire for the teachers and an interview guide for the Bankers as the data collection instruments. The interview guide will be enable collection of in-depth information and they are appropriate where the population size is not large (Kothari 2007). The questionnaire is made up of both structured and unstructured questions so that qualitative and quantitative data is collected for the study. The researcher chose to use a questionnaire because of the following benefits. First, the questionnaire enables the researcher to ask structured or closed-ended questions which are easier to analyses as well as to administer since each question is followed by alternative answers. Secondly, the questionnaire also enables the researcher to use open-ended questions thus permitting a greater in-depth response from the respondents. These particular responses enable the researcher to get greater insight into the feelings, decisions and thinking of the respondents (Fraenkel, 2000). 3. 6 Data collection procedure Questionnaires were self administered as all respondents are literate enough to for purpose of the questionnaire items. The questionnaires will be conveyed to the respondents by use of the drop and pick method. An introductory letter from the KIM authorizing the research to be undertaken will be used by the researcher to assure the authenticity of the study. 3. 7. Reliability and validity Data reliability and validation will be done to maintain accuracy. Data reliability is the degree to which research instrument yield consistent results or data after repeated trials Mugenda and Mugenda (2003). To achieve this, the questionnaire has been designed with systematic and comprehensive questions to enable respondents to answer them without much reference. Data validity refers to the degree to which results obtained from analysis of data actually represents phenomenon under study, Mugenda and Mugenda (2003). To achieve content validity the researcher will seek assistance from the experts (supervisor) on various sections in the questionnaire as instruments for data collection. 3. 7 Data Analysis Procedure Analysis of raw data collected will enable the researcher to generate information. Data analysis will involve reducing accumulated data looking for patterns and applying statistical techniques. Data analysis will be done using both qualitative and quantitative analysis, because it is important to obtain data on the study by trying to establish trends. Patterns and relationships from the data gathered. The procedure included recording results from respondents and, evaluating the accuracy and relevance of data. Quantitative analysis will be used since the distribution of measures or scores need to be extensively described using descriptive statistical analysis as these are suitable in giving accurate findings revealed by research. Data will be presented in form of tables, graphs, charts, figures, to give meaning to the responses. APPENDIX I REFRENCES Thomas F. Patterson (1987) (HTML). Refining Performance Appraisal. http://www. joe. org/joe/1987winter/a5. html. Retrieved on 2007-01-18. Joyce Margulies (2004-03-24) (PDF). Performance Appraisals. http://www. bnabooks. com/ababna/eeo/2004/eeo55. pdf. Retrieved on 2007-01-18. Archer North & Associatiates (1998), Introduction to Performance Appraisal, http://www. performance-appraisal. com/intro. htm U. S. Department of the Interior, Performance Appraisal Handbook Mugenda A & Mugenda, O. 2003). Research Methods. Nairobi: Focus Hashemi, S. , Scholar, S & Riley, A. (1996). Rural Credit Programmes and Women Empowerment in Bangladesh. World Developm ent 24(4). Pgs 635-653. Wall JA Jr, Callister RR. Conflict and its management. Journal of Management(21:3), 1995, pp 515-558 APENDIX II Questionnaire for Respondents Name †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. (optional) Organization/ NGO†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Designation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 2. (a) How did you come to learn about PVOs In Embu? i. Founder member ii. Through a friend iii. Through the radio/TV iv. From church / chief (b) To what extend do the following motivate membership? |Very much |Much |Not much |Not very much |Not at all | |To get an income | | | | | | |To keep you busy | | | | | | |To help your relatives | | | | | | |T o help community | | | | | | |Because your friends were members | | | | | | 2 (i) Are you involved in formulating the activities of your organization? Yes No (ii) If no, who formulates the activities of the organization / group? The chairman The donors The committee All the members 3 (i) Are there benefits for success in the activities of the group? Yes No (ii) If yes, kindly rate the nature of the relationships of each stakeholder using the scale below. a) Committee of the group 12345 b) Donors to the activity 12345 c) Other group members 12345 ) The non participating group members 12345 e) Other CBOs 12345 Key 1= very supportive 2=supportive 3= just supportive 4= not supportive 5=not at al supportive 4 (i) Are your activities competitive in nature? Yes No (ii) If yes, answer question (a-b) and if no skip question (c-d) start at question e. (a) Briefly state, two recent activities of the organization. 1. —————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 2. ——————————————————————————————————— (b) Kindly rate the involvement of the groups in the following issues involved. |Very much involved |Involved |It depends |Not very involved|Not at all | | | | | | |involved | |Group management | | | | | | |Group reconcile | | | | | | |Selection of group team members | | | | | | |Group activity selection | | | | | | (c) State two recent activities of the organization. 1. ———————————————— Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 2. ——————————————————————————————————– (d) Briefly state two methods used to accomplish organization activities. 1. ——————————————————————————————————— 2. —————————————————————————â€⠀Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€ 6 (i) How does the group choose the activities engage in In a meeting Informed by chairman Through lettersInformed by committee (ii) Do you always agree on the priorities of the group activities? Yes No (iii) If no, what causes most conflict disagreement? Kindly rate the following Determining the activity| | | | | |Choosing participants | | | | | |Allocating resources for | | | | | |activity | | | | | |Planning the activity | | | | | |Determining how much to | | | | | |do. | | | | | 7 (i) As group members what three issues about group leadership don’t your like? a) b) c) (ii) What two things about the group have made you feel appreciated? a) b) ‘ASANTE SANA’ ———————– Gender imbalances High incidence of poverty

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There are some perks when it comes to physician that uses physician credentialing such as†¦ †¢Better payment from insurance carriers, this will not be a burdened with need to drain patients pocket †¢Serving more patients which make physicians more reliable providers if they are listed in the Preferred Physician’s Group and avoid out of pocket expenses †¢Improving quality in healthcare which includes an extensive background check to avoid fraud. Liberty to choose the fee plan, this would be the best way for a physician to choose the best fee plan that will be profitable to them, they can get fee per service or do capitation fee model based on average number of patients served per month in network †¢Access to fee schedule which will determine the maximum reimbursement limit for different services and help send billing claims accordingly †¢Positive Marketing with thorough physician credentialing plan it can provide a positive marketing benefit to net work, attract large number of members through cost-effective plans. The benefit of prescription drug program to the employer and the employee is that employees can save money by going with generic medication, mail order, and lower copayments. Pharmacy benefit is a very important component in health care benefits and when optimize can contribute to clinical, economic and quality of life outcome of benefit to payers as well as members. 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